Chef Paola Rodríguez

Brands & media

Where flavor meets influence.

TV chef since 2018 and brand ambassador for some of Venezuela’s best-known names. I create recipes, content and live experiences that help brands tell their food story.

Paola holding up a plated dessert and drizzling it with syrup

On screen

Live on TV across the region.

My first screen appearance came in 2018 as a TV chef while living in Colombia. Since then I have built more than six years of experience with international networks including IVC Latin America, and major Venezuelan channels such as Televen and Canal I, appearing in live broadcasts across the region.

2018
first screen appearance, Colombia
6+ years
with international networks
Live
broadcasts across Latin America
On camera for a cooking segment, face shield on
On camera for a cooking segment, face shield on
Outside the Televen studios in Caracas
Outside the Televen studios in Caracas
The studio camera on a kitchen set
The studio camera on a kitchen set

Brand ambassador

Four years with Primor.

As a brand ambassador I have represented well-known names including Makro, Ron Diplomático and Franceschi Chocolate. One of my most defining collaborations was a four-year partnership with Primor, where I developed recipes, led social media strategy and created full brand experiences for TV and digital platforms.

Recipe content

Planned shot by shot.

Recipe films for brand channels, written, styled, cooked and presented by me. Every step is planned before the camera rolls, so the food looks as good on a phone as it tastes on the plate.

Behind the shoot

Studio days.

On a content shoot, folding by hand
On a content shoot, folding by hand
Toddy ice cream, the hero shot
Toddy ice cream, the hero shot
Chocolate dough, rolled and cut
Chocolate dough, rolled and cut
Stir-fried spaghetti for Primor
Stir-fried spaghetti for Primor
The stand mixer, ready for its shot
The stand mixer, ready for its shot
Building the shot, scoop by scoop
Building the shot, scoop by scoop
Penne with green pesto for Primor
Penne with green pesto for Primor
Chocolate truffle cake for Franceschi Chocolate
Chocolate truffle cake for Franceschi Chocolate
Whipping, between takes
Whipping, between takes
A small set for a recipe video
A small set for a recipe video
A burger on set
A burger on set
Toddy, on the monitor
Toddy, on the monitor

Activations

Brand days people remember.

Open-air tastings, plated dishes served to guests, and children at the counter piping their first pastry. Food that puts a brand in people’s hands.

Worked with

Brands and channels

  • Primor
  • Televen
  • Franceschi Chocolate
  • IVC Latin America
  • Makro
  • Canal I
  • Ron Diplomático

Let’s create something together.

Tell me about your brand, your audience and the moment you want to create.